When you are starting out in the business it can be tough.
As a new company or driveway paving contractor it will be hard work getting your fledgling business off the ground.
Here are some tips on how to go about it successfully.
WHAT’S IN A NAME?
First off, your company needs a name.
And, better still, it needs an accurate one.
If you started off as a general contractor, but have decided to specialize in asphalt, you want a name to reflect this.
We advise advertising your specialism in your name and not going too vague.
Therefore, Alan’s Asphalt sounds better than Alan’s General Handyman Services.
WHAT’S YOUR EXPERTISE?
And before you do that, ensure that you are the expert in your field.
If you are expanding into another niche or skillset, make sure you have already mastered the first business that you are in.
We would recommend not only getting licensed and registered in your chosen profession(s) but going the extra mile.
This means gaining any additional qualifications in the field and building up a surefire reputation in all the areas you specialize in.
You don’t want to be the Jack of all trades, but master of none!
WHAT’S THE COMPETITION?
Do your research. We cannot stress enough of the importance of finding out what the competition are up to.
What services do the other asphalt paving contractors in your area offer?
Can you compete with that? Can you do better than that?
Once again, the more you can offer, the better, however, make absolutely sure that you can do what you say you can, before trying it out on the general public!
You should regularly check what other firms in the area are offering.
Monitor both their and your pricing policy and see what their warranty and follow up service is like.
You need to ensure you remain competitive and don’t get left behind, both in terms of price and what you can offer your customer.
WHAT’S YOUR EXPECTATIONS?
When you first start out in business – any business – not just as an asphalt paving company, it helps to remain focused.
But also, you need to be realistic.
Although you have gone into business to make money, it is unlikely that you will be in massive profit during the first year.
With all the start up costs involved, it is possible you will not make any real money in the first year you are in business. This means planning your income and how you will support yourself initially.
The first year should be about establishing yourself in the field and building up a firm reputation.
In the second year, you can start to get more serious about your ROI and profit margins.
WHAT’S YOUR MARKETING STRATEGY?
As a new business, you might be so busy building up the firm, that it can be easy to neglect the marketing.
This is a mistake.
Even if you haven’t got the time to personally oversee your marketing and sales strategy, you should entrust the matter to someone who has.
We would recommend taking the time to engage a professional with regards to the marketing and advertising of your new business.
Alternatively, you could do some of the marketing yourself.
Word of mouth is, of course, an excellent way of gaining custom. But it takes time and might need a boost, from more modern methods.
Mastering the use of social media is paramount to the success of any new business, these days.
If you are not employing a professional firm to do this on your behalf, then you need to do it yourself.
Having a Facebook page is a start – now you need to actually update it!
We would advise taking the time to regularly post messages on social media, in small snippets. This could be uploading photographs of work successfully completed, for example.
Join the local business community and make sure you get yourself on all the relative selling pages within your area.
Remember to always remain polite and professional in all your social media interactions, no matter what the provocation may be.
After all, the customer is always right!